Increased Exposure To Smoking Ads May Lead To Tobacco Addiction

Advertisements have not only been known to be effective in persuading adults to use cigarettes, but kids as well. Smoking is the number one cause of death in the U.S., but ads for cigarettes have yet to be banned in a number of countries around the world. Authors of a new study hope that its results may push legislators to consider eliminating the detrimental marketing tactics for good.

A study recently published in the Pediatrics journal found that teenagers who viewed cigarette ads were more likely to smoke. More than 2,100 public school students in Germany were examined for the research. Individuals who viewed cigarette ads were 46 percent more likely to pick up the habit than their peers.

Study author James Sargent said that the research is further proof that the U.S. Food and Drug Administration should have more control over cigarette advertising. Experts say that the marketing model that tobacco companies use is largely effective on young adults. Teens who view ads are more likely to see smoking as a favorable habit.

More than 80 percent of adult smokers begin using cigarettes before the age of 18, according to the Centers for Disease Control. Drug rehab programs may be able to help individuals with nicotine addiction, but preventative measures may be effective as well.