A message from Joseph A. Califano, Jr., Chairman of the Citizens’ Commission to Protect the Truth and Former U.S. Secretary of Health, Education and Welfare
One of the most successful media campaigns ever designed to combat youth smoking is in danger of extinction. The American Legacy Foundation’s truth® campaign educates our nation’s youth about the dangers of smoking and teaches them awareness of the tobacco industry’s marketing tactics that single them out as targets — or as one tobacco company executive referred to them — “replacement smokers.”
Tobacco companies make a product that kills 1,200 Americans a day; they need young “replacement smokers” to stay in business. Everyday 2,000 teenagers start smoking and more than 80 percent of all adult smokers start smoking before they turn 18. truth® has helped reduce these numbers. We need your help to keep the campaign alive.
The Citizens’ Commission to Protect the Truth was formed for this purpose. On this Commission I am joined by every former U.S. Secretary of Health and Human Services and Health, Education and Welfare, U.S Surgeon General and Director of the Centers for Disease Control and Prevention. Our goal is simple — to collect one million signatures from concerned Americans supporting the continuation of the truth® campaign.
I urge you to join the Citizens’ Commission to Protect the Truth by logging on to www.ProtectTheTruth.org and signing our petition. In doing so, you will help us protect the truth®.