Diageo Pushes For More Detailed Liquor Labels

Alcohol is known to cause long-term negative health effects when consumed in large amounts over time. However, many people who purchase alcohol are interested in the short-term consequences of drinking as well. Now, one beer and wine company is pushing to provide consumers with this information in the near future.

Diageo, an alcohol distributor, has asked the Alcohol Tax and Trade Bureau (TTB) to rule on Notice 41, which would allow liquor companies to voluntarily provide content information on their products. Health advocates have pushed for the measure to take effect, but it has yet to be addressed, Diageo is one of many companies that is pushing for the right to list more details on its products to meet the demands of consumers.

Guy Smith, the executive vice president of Diageo, would like to provide customers with information on the amount of carbohydrates, calories, alcohol content and alcohol per serving size on his products.

A 2008 survey conducted by the National Consumers League and Shape Up America! found that 77 percent of consumers are most concerned with learning the alcohol per serving size on the beverages they purchase.

Nearly 52 percent of Americans aged 18 or older were regular drinkers in 2009, according to the Centers for Disease Control and Prevention. Detailed labels may prevent alcohol addiction in families over time.